What are Nudge Campaigns?
Nudges are insight-based notifications and updates that inform customers on specific financial information and encourage them to take action.
Nudge campaigns can be created to provide a mechanism for sending a series of related nudges, one after the other based on different trigger criteria, to a set of users that match filters defined in the campaign.
How can Moneyhub’s Nudge Campaigns benefit consumers and businesses alike?
We use data-driven algorithms and AI to analyse a customer's connected accounts and transactions to generate personalised financial insights, hints, tips and "next best action" nudges. These nudges are delivered within Moneyhub's white label apps or via API to enable customised nudges and journeys.
Key benefits include:
Personalised insights based on a customer's unique financial profile and behaviours
Timely and relevant suggestions on money management, savings goals, products & services
Catalogue of standard nudges that can be configured plus ability to create custom nudges
Real-time nudges and trigger-based campaigns via webhooks
Increase customer engagement
Drive business value with nudges matched to products
Flexible delivery within apps or via API for seamless omni-channel experience
Rules-based nudges (e.g for account thresholds) plus AI nudges based on deeper analysis over time
33% average engagement rate on nudges that prompt immediate action like faster payments
Nudge Campaigns are available as part of our full Personal Financial Management platform, or as a an API that you can incorporate into your own app. Just get in touch with us to find out more →