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Issue

As Open Banking and the new Payment Service Directive (PSD2) regulations are set to drive a fundamental shift in financial services, new opportunities are opening up to engage and collaborate with partners in an ‘API enabled Ecosystem’, or Open Economy. This ecosystem has the potential to provide a huge amount of benefits and opportunities for both individuals and businesses. Lloyds Banking Group sent a strong signal to its partners, showing that being proactive in this environment is of critical importance to secure success in the months ahead.


“Being able to provide a safe and secure environment to collaborate and shape opportunities with our partners will put us in a great position with the regulatory changes just over a month away. Collaborating with partners in these early days of change is critical if we want to continue to deliver the best experiences for customers.”
— Aneet Morar, Head of Partnerships, Lloyds Banking Group

Objective

Manage Your Finances & Plan for the Future: helping customers understand the implication of their decisions and the impacts these might have on both their lives and their finances.


Solution

Moneyhub created a unique 'Personal Financial Management Tool' for Lloyds: “My Financial Assistant”, a machine-learning algorithm that analyses a user’s financial accounts and transactions to discover intelligent actionable insights that help make customers feel more empowered and make better financial decisions.